Email Campaigns

Digital campaigns are exceptional tools for building connections not only with specific target audiences but also with both current and previous customers. These campaigns provide a remarkable return on investment (ROI) and can be adjusted in real time. This flexibility enables marketers to refine their strategies during the campaign, increasing the relevance of their interactions and ultimately leading to more successful outcomes.

AJ Adhesives and Mid-America Packaging launched email campaigns to inform customers about upcoming changes, events, and new product lines. As a result, they achieved an average open rate of 30% to 35% when sending to their extensive email lists. When targeted emails were sent on specific topics and niches within their targeted areas, the open rates rose even higher, averaging 42%.

Website referrals from email campaigns increased to 54.29%, gaining roughly 300 targeted leads to Mid-America Packaging website in less than a year.

The manufacturing industry average open rate falls between 17.03% - 41%, depending on the source.

Additional projects available upon request.